The Danger of Discounts and How to Avoid Them

http://www.entrepreneur.com/article/225901

 

 

Warren Buffett once famously said, “Price is what you pay. Value is what you get.”
Though the billionaire investor was referring to stocks, the statement is telling for young entrepreneurs too. For those who must, say, guide a sales staff, it’s important to instill in them the value of your product, rather than focusing on its price.
Otherwise, when price is the only factor, rampant discounting can occur. That’s, of course, a dilemma that should be avoided. Here are some common excuses for discounting and ways to counter them:

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